A digital companion to one of fashion's biggest runway events.
Runway Insider was a second screen companion experience that allowed broadcast viewers of the 2016 Victoria’s Secret Fashion Show to engage with exclusive, supplemental Fashion Show content from their desktop or mobile device during the televised airing on CBS. In the spirit of engaging Fashion Show audiences in an immersive eCommerce experience, we crafted individual stories for the show’s six themes, each story centered around exclusive behind-the-scenes content, model castings and fittings, special musical guests, and more, and then peppered these bite-size pieces of content throughout a shopping experience.
Creative Direction Content Strategy Experience Design Prototyping
Hi-fidelity wireframes were put through several rounds of user testing until proof of concept—a valuable dimension of brand interaction and conversation not possible with the broadcast experience alone—was verified. Before moving into visual design, my team worked closely with developers to define a flexible set of custom template builds that would support our visual story telling.