Victoria's Secret Fashion Show 2016

A digital companion to one of fashion's biggest runway events.

Runway Insider was a second screen companion experience that allowed broadcast viewers of the 2016 Victoria’s Secret Fashion Show to engage with exclusive, supplemental Fashion Show content from their desktop or mobile device during the televised airing on CBS.

In the spirit of engaging Fashion Show audiences in an immersive eCommerce experience, we crafted individual stories for the show’s six themes, each story centered around exclusive behind-the-scenes content, model castings and fittings, special musical guests, and more, and then peppered these bite-size pieces of content throughout a shopping experience. 
Creative Direction
Content Strategy
Experience Design

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