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Krishna Fitzpatrick (she/her) is a Hudson Valley–based brand and editorial designer specializing in the digital realm. Krishna partners with founder-led initiatives to define and evolve brand identity across digital, physical, and editorial touchpoints.

Krishna's work centers on building cohesive, culturally resonant brand worlds—spanning content, social, and e-commerce—with a hands-on approach to photography, visual storytelling, and creative direction.

She brings experience shaping brands in the health, beauty, wellness and hospitality spaces.

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Expertise

  • Creative Direction

  • Brand Strategy

  • User Experience Design

  • Design Systems

  • Performance Marketing

  • Print

  • Content Creation

  • eCommerce Design

  • Figma Enterprise

  • Canva

  • Adobe Creative Suite

  • Wix Studio

  • User testing + feedback

  • HTML/CSS

Partial Client List

  • 1-800-Flowers

  • Clinique

  • IBM

  • McKinsey & Company

  • MTV

  • Museum of Arts & Design (MAD)

  • National Instruments (NI)

  • Rakuten Marketing

  • Pirelli Tires

  • Victoria's Secret

Experience—

U/X Product Design Lead

1-800-Flowers

DEC 2023 — Present

New York, NY

U/X Product Design Lead

McKinsey & Co.

OCT 2022 — SEPT 2023

New York, NY

Associate Creative Director

Organic

MAR 2021 — AUG 2022

New York, NY

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