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Krishna Fitzpatrick (she/her) is a Hudson Valley–based brand and editorial designer specializing in the digital realm. Krishna partners with founder-led initiatives to define and evolve brand identity across digital, physical, and editorial touchpoints.
Krishna's work centers on building cohesive, culturally resonant brand worlds—spanning content, social, and e-commerce—with a hands-on approach to photography, visual storytelling, and creative direction.
She brings experience shaping brands in the health, beauty, wellness and hospitality spaces.

Expertise
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Creative Direction
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Brand Strategy
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User Experience Design
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Design Systems
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Performance Marketing
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Print
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Content Creation
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eCommerce Design
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Figma Enterprise
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Canva
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Adobe Creative Suite
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Wix Studio
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User testing + feedback
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HTML/CSS
Partial Client List
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1-800-Flowers
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Clinique
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IBM
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McKinsey & Company
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MTV
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Museum of Arts & Design (MAD)
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National Instruments (NI)
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Rakuten Marketing
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Pirelli Tires
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Victoria's Secret
Experience—
U/X Product Design Lead
1-800-Flowers
DEC 2023 — Present
New York, NY
U/X Product Design Lead
McKinsey & Co.
OCT 2022 — SEPT 2023
New York, NY
Associate Creative Director
Organic
MAR 2021 — AUG 2022
New York, NY
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