National Instruments (NI)

Capturing the spirit & tone of the new NI

In 2020, National Instruments underwent a rebranding that moved the business into the modern realm, and established a visual currency that reflected the company's guiding values.  

As part of our work, we adapted and evolved the new brand in the digital space, maintaining clarity and consistency in NI's online presence.

One of the most pivotal aspects of this digital application was the overhaul of NI's online shopping experience. Their catalogue was translated into a streamlined shopping experience, pillared by a custom faceted navigation that gave customers the power to filter and refine their product results.
Creative Direction
Design System
Experience Design

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