Branding & Creative Systems
Client
Rawan Rihani
Year
2015
Services
Branding, Identity Design, Package Design
Client
Maven Clinic
Year
2016
Services
Branding, Identity, UX/UI Design, Product Design
Client
Doe Paoro
Year
2015
Services
Branding, Packaging Design
Client
Celebrations.com (a 1-800-Flowers family brand)
Year
2025
Services
Branding, Strategy, Creative Direction, UX/UI Design
Client
Victoria's Secret
Year
2015-2018
Services
Creative Direction, Strategy, UX/UI Design, eCommerce Design
Client
Tor Seidler (children's book author)
Year
2014
Services
Branding, Strategy, UX/UI Design, eCommerce Design
core elements to building a brand:
1.
Point of View + Clarity of Expression
Strong, specific perspective (visually & editorial) that is instantly recognizable
2.
Consistency Across Touchpoints
This holds across everything: physical spaces, services, digital and social presence, newsletters, apparel, packaging, and print.
3.
Narrative Depth Over Time
The brand has to evolve without losing its center - layering in new expressions, partnerships, and content in a way that is intentional rather than reactive.
The Logo
Share information on a previous project here to attract new clients. Provide a brief summary to help visitors understand the context and background of the work. Add details about why this project was created and what makes it significant.
